03/ Why Prime Fox
We're not an agency.
We're the people who did the job.
Prime Fox is an operator-led consultancy. Before we advised trade businesses, we ran digital trading, operations and platforms inside some of the biggest retailers and distributors in Australia and globally.
A/ The operator credential
Four things most consultants have never done. We've done all four.
Owned the business case
We've stood in front of boards to argue for digital investment — and been accountable when the numbers came in. We build cases that stack up commercially, not slideware.
Run the project
ERP integrations, platform builds, EDI onboarding, catalog migrations — we've delivered them inside businesses where failure wasn't an option, on budgets we had to defend.
Owned the product
We've been responsible for the platforms themselves — roadmaps, vendors, uptime, cost. We know what good technology decisions look like from the owner's side of the table.
Carried the revenue number
Digital trading targets with our names on them — weekly reviews, margin pressure, stock constraints and all. That discipline shapes every recommendation we make.
B/ The insider advantage
We've sat on the other side of your trading relationships.
When a major retailer asks you for EDI compliance, better product data or faster fulfilment, we know precisely what their teams are looking for — because our people have worked inside businesses like these.
Team experience — senior roles held prior to or alongside engagements at Prime Fox. Not client claims.
$0 → $80M digital revenue for an Australian wholesale & retail supplier.
C/ Track record
Results that survived contact with real trading conditions.
We scaled an Australian wholesale and retail supplier from zero to $80 million in digital revenue — building the channels, the data, the systems and the team along the way.
We led a digital sales transformation across a global healthcare business — aligning platforms, product data and commercial teams across markets.
Different industries, same discipline: clean data, connected systems, and channels run commercially. That's exactly what we bring to wholesalers and distributors.